Just had a one-sided conversation in the shower (not that unusual) about the winding up of one project for a long-standing client (her proof copies have just arrived) and another job she asked me to think about to create a website related to her book. I told her I’d give it some thought, which I haven’t really over the three weeks we’ve been waiting for the proofs, but now I have to, I think I’ll suggest setting something up on WordPress.
My hosting is still paid for until September 2021, but every time it comes up for renewal I have this inner debate over whether it’s worth continuing. I don’t host sites for anybody else any more, and my own has been pretty much in limbo for years. I had a go at tarting it up a couple of years ago, when I added an online shop (through which not one single copy of any of my books has been sold), and created this blog. The cost of hosting keeps going up, and although I can still afford it, I do get this sense of good-money-after-bad. I don’t need to make a living any more (not that I was ever much good at that anyway) and although I used to enjoy the challenge, I never thought that what I produced was much good (which to be fair is true of anything I do).
One of the issues that has always bothered me over design work is that by and large my clients were people like me, individuals with small businesses, scrabbling in the marketplace to try and sell their services. I had the suspicion that they thought having a bespoke website would raise their profile and bring new clients flooding in, whereas I knew from personal experience that that was pretty unrealistic. So I was torn between wanting to do a professional job, put in the time, make things as good as I possibly could, and the feeling that I was acting under false pretences, that if I charged a professional rate for my time, they would never make back the money they were paying me. So I would only ask for what I thought they could afford to lose, but still put the work in as long as they wanted me to, and told myself I was still learning, and some day I would feel confident enough to charge a realistic rate. Sometimes it worked, sometimes it didn’t – and conversely, sometimes I still priced it too high and lost work that way.
What goes for web design also goes for print – who really cares about the aesthetics of a book, now that self-publishing is so easy? And who wants to pay someone like me to take the time over the details, when there’s so little potential financial payback? Just because I want to weep when I see another badly designed, amateurish self-published book doesn’t mean anybody else gives a crap.
Oops there I go, completely blowing my business credibility.